Posts Tagged ‘viral marketing’
baby carrots: vegetables as junk food
September 18th, 2010 by lifeproof
Baby carrots: yes, you know them. Orange, crunchy, yummy and delicious vegetables. Have you ever imagined them as junk food? A Bunch of Carrot Farmers‘ agency, Crispin Porter + Bogusky, have imagined it and decided to reposition the “baby carrots” like junk food. Therefore, they have created a strategy which would make baby carrots more appealing [...]
Tags: A Bunch of Carrot Farmers, baby carrots, brand positioning, brand repositioning, Crispin Porter + Bogusky, iPhone, magnum ice cream, making vegetables cool, marketing communications, marketing communications strategy, marketing strategy, munchies, strategy, Vanksen, vegetables, viral marketing
Posted in Strategy
innovative marketing: the big mosquito party
September 15th, 2010 by lifeproof
A Swedish outdoor equipment store, Playground, has prepared a marketing campaign that involved mosquitos–lots of them. This creative case study is a very smart example of finding the exact right message, which would refer to a target group that is scattered all over the demographics and socialgraphics.
Tags: ambient marketing, case study, marketing, marketing communications case study, marketing strategy, mosquito party, mosquitos, Playground, Sweden, swedish outdoor equipment store, viral marketing
Posted in PinPoint
crisis: welcome the homeless back in
August 15th, 2010 by lifeproof
This new consciousness raising campaign, which is again about the homeless: the second greatest product (after unemployment) of the economic crisis, comes from Britain. CRISIS, which is an NGO that works for the homeless, commissioned the film. Jonathan Pearson has prepared an influential advertising film about the campaign, in which there is a man who enters [...]
Tags: activism, activism marketing, activist advertising, activist design, BBH, Brendan MacKey, Canon 5D, CRISIS, crisis.org.uk, Dean Woodhouse, economic crisis, economic recession, Finsbury Park, Help us welcome the homeless back in, homeless, homelessness, Hugo Bierschenk, Jonathan Pearson, marketing activism, ngo, social activism, Steam Media, The Inspiration Room, Touching the Void, viral marketing
Posted in Black Yogurt Chronicles
pit stop: house of parliament
July 2nd, 2010 by lifeproof
Mark Webber made a pit stop right across the House of Parliament in London. Mark Webber is the pilot for Red Bull team in Formula 1. The brands are trying something new every day to improve their brand visibility. What’s next?
Tags: brand visibility, F1, Formula 1, Mark Webber, Red Bull, viral marketing, viral video
Posted in PinPoint