Posts Tagged ‘The Viral Factory’
polar bear on electric chair: activist stencils in poland
April 10th, 2010 by lifeproof
Social and environmental activism is on uptrend. There is a great growth in activist design, advertising, guerilla and ambient campaigns and such. I argued whether it is effective in raising consciousness before, as it turns out be a genre of creative design, but apparently has no effect on raising real consciousness that generates action. Here is another [...]
Tags: activist design, ambient marketing, augmented reality, environmental consciousness, global warming, Greenpeace, Group 66, guerilla marketing, Ogilvy, Ogilvy & Mather, Poland, polar bear, The Viral Factory, viral marketing, WWF
Posted in PinPoint, Reminder
april 1: fool’s day virals
April 2nd, 2010 by lifeproof
This year April 1st has been a festival for virals on the internet since many agencies, firms and companies have released viral videos as a joke. One of them is Google. Google has launched a service: Google translate for animals, which helps you understand what animals are saying to you by holding your phone (made [...]
Tags: April 1st, Fool's Day, Google, google translate for animals, Qualcomm, stolen prototypes of mirasol display devices, The Viral Factory, viral marketing, viral video
Posted in PinPoint
earth hour: turn the lights off
March 25th, 2010 by lifeproof
It has been three years since the first Earth Hour took place when environmentally conscious Sydney residents, 2.2 million of them, turned their lights off to attract attention to climate change and excessive energy consumption. The campaign has grew bigger and wider in three years. Actually, in that one hour of darkness participating cities saved [...]
Tags: climate change, Earth Hour, energy consumption, Energy Consumption & Climate Change, energy saving, Hot Chip, social activism, The Viral Factory, Thieves in the Night, viral marketing, viral video, WWF
Posted in PinPoint