Posts Tagged ‘strategy’
baby carrots: vegetables as junk food
September 18th, 2010 by lifeproof
Baby carrots: yes, you know them. Orange, crunchy, yummy and delicious vegetables. Have you ever imagined them as junk food? A Bunch of Carrot Farmers‘ agency, Crispin Porter + Bogusky, have imagined it and decided to reposition the “baby carrots” like junk food. Therefore, they have created a strategy which would make baby carrots more appealing [...]
Tags: A Bunch of Carrot Farmers, baby carrots, brand positioning, brand repositioning, Crispin Porter + Bogusky, iPhone, magnum ice cream, making vegetables cool, marketing communications, marketing communications strategy, marketing strategy, munchies, strategy, Vanksen, vegetables, viral marketing
Posted in Strategy
dask: what life would be like after the earthquake
August 18th, 2010 by lifeproof
There was a disastrous earthquake on August 17, 1999 around Kocaeli, which is the neighboring city to Istanbul, Turkey. Approximately, 30 thousand people died, tens of thousands of people became homeless. After the earthquake, DASK (Turkish Catastrophe Insurance Pool) was established, which is an organization in Turkey that works with the World Bank to make sure that [...]
Tags: August 17 1999, catastrophy insurance, communication strategy, DASK, earthquaek in turkey, earthquake, insurance, interpersonal communication, Istanbul, kocaeli, perception, perception management, perceptual categories, strategical communication, strategy, the World Bank, Turkey, Turkish Catastrophe Insurance Pool
Posted in Black Yogurt Chronicles
black yogurt: kara yoğurt
March 17th, 2010 by lifeproof
I have been hearing complaints from my Turkish contemporaries and compatriots for not posting my blog posts in Turkish, since some of them cannot read in English. Therefore, I have decided to make a Turkish version of Black Yogurt to post contemporary news in Turkish for Turkish readers. If you are a Turkish reading Black [...]
Tags: (!), Black Yogurt, Black Yogurt in Turkish, blog, Kara Yoğurt, satire, semiotics, strategy
Posted in Black Yogurt Chronicles, Blogoteque, PinPoint, Reminder