Posts Tagged ‘social activism’
crisis: welcome the homeless back in
August 15th, 2010 by lifeproof
This new consciousness raising campaign, which is again about the homeless: the second greatest product (after unemployment) of the economic crisis, comes from Britain. CRISIS, which is an NGO that works for the homeless, commissioned the film. Jonathan Pearson has prepared an influential advertising film about the campaign, in which there is a man who enters [...]
Tags: activism, activism marketing, activist advertising, activist design, BBH, Brendan MacKey, Canon 5D, CRISIS, crisis.org.uk, Dean Woodhouse, economic crisis, economic recession, Finsbury Park, Help us welcome the homeless back in, homeless, homelessness, Hugo Bierschenk, Jonathan Pearson, marketing activism, ngo, social activism, Steam Media, The Inspiration Room, Touching the Void, viral marketing
Posted in Black Yogurt Chronicles
earth hour: turn the lights off
March 25th, 2010 by lifeproof
It has been three years since the first Earth Hour took place when environmentally conscious Sydney residents, 2.2 million of them, turned their lights off to attract attention to climate change and excessive energy consumption. The campaign has grew bigger and wider in three years. Actually, in that one hour of darkness participating cities saved [...]
Tags: climate change, Earth Hour, energy consumption, Energy Consumption & Climate Change, energy saving, Hot Chip, social activism, The Viral Factory, Thieves in the Night, viral marketing, viral video, WWF
Posted in PinPoint
Problems of Refugees
November 17th, 2009 by lifeproof
The NGO business (social activism and consciousness projects) is becoming one of the major markets both for companies (compulsory participation), governments and advertisers/marketers. I will write more in detail about the NGO business turning into a prosperous market for “visionaries” later in detail. Today, I would like to share another social consciousness ad campaign about [...]
Tags: Argentina, Buenos Aires, Daniel Romanos, Francisco Ferro, Gastón Cardozo, Giselle Boyer, Gustavo Sucri, Hernán Damilano, Martín Mercado, Matías Posti, NGO business, Refugee, social activism, social consciousness, UN Refugee Agency, UNHCR / ACNUR, Young & Rubicam
Posted in PinPoint, PoliTickles, Reminder
Raising the Future: Conscious Childcare
November 15th, 2009 by lifeproof
This ad claims that your child will be just like you when s/he grows up. If you are a rapist, offender, pedophile, alcoholic or even president, your child would most likely be one, too. So, think twice; your actions today not only effect the future, they create the future. 1 in 3 children of offenders [...]
Tags: adsoftheworld, advertising, Canada, childrenofoffenders.com, Chris Staples, conscious childcare, David de Haas, Ian Grais, Katie Ainsworth, offenders, responsible chidcare, Rethink, social activism, Vancouver
Posted in PinPoint, Reminder