Posts Tagged ‘marketing strategy’
baby carrots: vegetables as junk food
September 18th, 2010 by lifeproof
Baby carrots: yes, you know them. Orange, crunchy, yummy and delicious vegetables. Have you ever imagined them as junk food? A Bunch of Carrot Farmers‘ agency, Crispin Porter + Bogusky, have imagined it and decided to reposition the “baby carrots” like junk food. Therefore, they have created a strategy which would make baby carrots more appealing [...]
Tags: A Bunch of Carrot Farmers, baby carrots, brand positioning, brand repositioning, Crispin Porter + Bogusky, iPhone, magnum ice cream, making vegetables cool, marketing communications, marketing communications strategy, marketing strategy, munchies, strategy, Vanksen, vegetables, viral marketing
Posted in Strategy
innovative marketing: the big mosquito party
September 15th, 2010 by lifeproof
A Swedish outdoor equipment store, Playground, has prepared a marketing campaign that involved mosquitos–lots of them. This creative case study is a very smart example of finding the exact right message, which would refer to a target group that is scattered all over the demographics and socialgraphics.
Tags: ambient marketing, case study, marketing, marketing communications case study, marketing strategy, mosquito party, mosquitos, Playground, Sweden, swedish outdoor equipment store, viral marketing
Posted in PinPoint
beer declares the end of history
July 23rd, 2010 by lifeproof
Last year, I have introduced here an extraordinary and outstanding brewery from Scotland that made unique beers and aged them in a ship aboard. Now, they have taken their marketing strategy one step further. Yesterday, Brew Dog declared that their new beer has brought the history to an end: they made a 55% alcoholic beer, [...]
Tags: animal rights, beer, beer bottle insterted into taxidermied rodents, Brew Dog, marketing strategy, the most expensive beer, the strongest beer
Posted in PoliTickles
Blogger is the New Marketer
June 24th, 2009 by lifeproof
Last week I have seen an article at Advertising Age about JetBlue providing certain YouTube bloggers and twitterers free tickets and complimentary vacations in order to motivate them to blog and tweet about their new services. The article goes on to say that “[i]n a bid to build buzz for its new routes from New [...]
Tags: advertising, Advertising Age, ambient marketing, BetaBlue, blog, blogger, Delphine Dijon, Howcast, JetBlue, JFK, Justine Ezarik, Kevin Nalts, LAX, marketer, marketing, marketing strategy, Meghan Asha, twitter, twitterer, viral marketing, YouTube
Posted in Black Yogurt Chronicles, PoliTickles, Reminder