Posts Tagged ‘iPhone’
baby carrots: vegetables as junk food
September 18th, 2010 by lifeproof
Baby carrots: yes, you know them. Orange, crunchy, yummy and delicious vegetables. Have you ever imagined them as junk food? A Bunch of Carrot Farmers‘ agency, Crispin Porter + Bogusky, have imagined it and decided to reposition the “baby carrots” like junk food. Therefore, they have created a strategy which would make baby carrots more appealing [...]
Tags: A Bunch of Carrot Farmers, baby carrots, brand positioning, brand repositioning, Crispin Porter + Bogusky, iPhone, magnum ice cream, making vegetables cool, marketing communications, marketing communications strategy, marketing strategy, munchies, strategy, Vanksen, vegetables, viral marketing
Posted in Strategy
SoBi: social bike sharing system
August 13th, 2010 by lifeproof
In April, I have issued here a bike sharing system that was being developed. It was a very good idea, but now there emerged an idea that is even better: SoBi, The Social Bicycle System. SoBi is different than the others because it integrates technology and bike sharing. After you register to the SoBi network [...]
Tags: android, B-cycle, bicycle sharing, bicycle sharing system, bicycles to share, Bicycles you can share, culture of sharing, dynamics of sharing, dynamics of sharing in web 2.0, iPhone, iPhone application, Pepsi Refresh Project, public bike share system, share 2.0, sharing dynamics, SoBi, social bicycle, social bicycle sharing system, the social bicycle system, web 2.0
Posted in Black Yogurt Chronicles
epicwin: the iphone app that makes you do things
July 16th, 2010 by lifeproof
There is a new iPhone application coming out soon that is developed by Rexbox. This application makes you do things. It is a combination of a video game and your “to do list”. The idea is to turn your daily tasks that you are failing to do in time–probably because you are wasting much of [...]
Tags: daily tasks, epicwin, internet, iPhone, iPhone application, Rexbox, social media, tasks, to do list, video game, web 2.0
Posted in PinPoint
Paper-Case
September 28th, 2009 by lifeproof
The recession has forced us to cut down expenses. Even if you want to follow the living standards that you had, now you cannot fully cover all needs as you thought. In situations like these, clever innovators and witty designers come up with humorous designs that would make you buy things just because they are [...]
Tags: Apple, design, economic, economic crisis, economic recession, iPhone, paper case, recession
Posted in PinPoint