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Posts Tagged ‘consumerism’


experience design: multidimensional business

April 26th, 2010 by lifeproof

I cannot pinpoint to an exact time frame, but I can say that since a decade or so business and trade has become post-postmodernized. That is to say, the usual dynamic of the business and trade has moved from the equasion: product=money, to the equasion: any process, feeling, image, identity, reputation, mind-set, message, propaganda, social [...]

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Posted in Black Yogurt Chronicles


Encomium Aletudinis * – Part I

November 23rd, 2009 by lifeproof

Recently, the Japanese government has issued a law that determines normal body size and weight of a citizen. According to this new law, it is illegal to be overweight in Japan. The overweight person–and his/her employer–will face consequences. The person will get a compulsory physician visits and the employer will be fined and forced to [...]

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Posted in Black Yogurt Chronicles


Greenness of Guinness

November 5th, 2009 by lifeproof

Guinness joins the brands who exploit the global warming and green thinking. The new commercial and tag line of the brand uses the “green ideology” that is one of the primary things that sells a product. The new commercial is introduced by Creativity Online: This new Guinness ad from AMV BBDO London introduces a new [...]

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Posted in PinPoint


Homo Economicus

October 14th, 2009 by lifeproof

This is not a new term, it is almost as old as Darwin‘s evolution theory and even older than Veblen‘s theory of the leisure class. The term just popped into my mind last night walking down the street thinking about survival of the fittest in the urban jungle and that “fitness” does not have to [...]

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Posted in Black Yogurt Chronicles



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