Posts Tagged ‘awareness raising campaign’
save the planet: xixi in the shower
July 2nd, 2010 by lifeproof
Today, I have come across a awareness raising campaign from Brazil, Xixi No Banho, which has been around about a year so far. This campaign–for the ones who haven’t seen yet–is encouraging people to pee in the shower to save approximately 4380 liters of water per annum. The campaign was prepared by Saatchi & Saatchi. [...]
Tags: awareness raising campaign, Brazil, environmentalism, pee in the shower, peeing in the shower, peeing in the shower to save water, preserving water, save the planet, save water, social activisim, The Inspiration Room, water, water preservation, Xixi No Banho
Posted in PinPoint, Reminder
walk for the trees
May 28th, 2010 by lifeproof
DDB China has designed an innovative advertising campaign for China Environmental Protection Foundation. This awareness raising campaign takes place on the pedestrian crossing. The advertisers prepared a very big banner, on which there is a barren tree with its branches over the pedestrian crossing. They installed sponges that were soaked with green paint on both [...]
Tags: ambient advertising, ambient marketing, awareness raising campaign, China Environmental Protection Foundation, DDB China, environmental protection, GOOD, walking for a green environment
Posted in PinPoint, Reminder
the $73.000 bar tab: hospital expenses included
April 22nd, 2010 by lifeproof
“Two years ago Brazil instated a zero tolerance policy on drunk driving. Even so, 35.000 people died in car accidents last year. So, if jail and fines won’t catch attention, what will?” asks Bar Aurora and Boteco Ferraz. Therefore, they decided to make a guerilla awareness raising campaign and commissioned Ogilvy Brazil. Here is the [...]
Tags: 35.000 people died in car accidents, awareness raising campaign, Bar Aurora, Boteco Ferraz, Brazil, drunk driving, guerilla awareness raising campaign, Ogilvy, Ogilvy Brazil, the $73, the $73000 bar tab, zero tolerance policy on drunk driving
Posted in PinPoint