Posts Tagged ‘ambient marketing’
can’t ignore virtual homeless
March 11th, 2010 by lifeproof
A virtual call to action. The collaboration of technology, art, activism and marketing in one brings us a campaign, which–I think–has analyzed and strategized their target group and their perceptual categories: a homeless person that they cannot ignore as he comes through the medium that they can see. Sarkissian Mason bring to light the reality [...]
Tags: Aaron Sedlack, activism, ambient marketing, Ambient!, creative thinking, Denise Reynolds, design thinking, Gabe Garner, homelessness, interactive advertising, interactive marketing, Jason Horwitz, Jeff Caldwell, New York, OOH, Pathways to Housing, perceptual categories, Raquel Gimenez, Sarkissian Mason, virtual homeless
Posted in PinPoint, Reminder
Blogger is the New Marketer
June 24th, 2009 by lifeproof
Last week I have seen an article at Advertising Age about JetBlue providing certain YouTube bloggers and twitterers free tickets and complimentary vacations in order to motivate them to blog and tweet about their new services. The article goes on to say that “[i]n a bid to build buzz for its new routes from New [...]
Tags: advertising, Advertising Age, ambient marketing, BetaBlue, blog, blogger, Delphine Dijon, Howcast, JetBlue, JFK, Justine Ezarik, Kevin Nalts, LAX, marketer, marketing, marketing strategy, Meghan Asha, twitter, twitterer, viral marketing, YouTube
Posted in Black Yogurt Chronicles, PoliTickles, Reminder
The Circular War
May 24th, 2009 by lifeproof
Big Ant International designed an ambient marketing campaign for Global Coalition for Peace constituted of four circular posters to raise consciousness and reaction against the war in Iraq. The information appeared on Fubiz on May 18, 2009.
Tags: ambient marketing, Big Ant International, fubiz, Global Coalition for Peace, Iraq War
Posted in Blogoteque, PhotoMorphosis, PinPoint