Posts Tagged ‘ambient marketing’
innovative marketing: the big mosquito party
September 15th, 2010 by lifeproof
A Swedish outdoor equipment store, Playground, has prepared a marketing campaign that involved mosquitos–lots of them. This creative case study is a very smart example of finding the exact right message, which would refer to a target group that is scattered all over the demographics and socialgraphics.
Tags: ambient marketing, case study, marketing, marketing communications case study, marketing strategy, mosquito party, mosquitos, Playground, Sweden, swedish outdoor equipment store, viral marketing
Posted in PinPoint
walk for the trees
May 28th, 2010 by lifeproof
DDB China has designed an innovative advertising campaign for China Environmental Protection Foundation. This awareness raising campaign takes place on the pedestrian crossing. The advertisers prepared a very big banner, on which there is a barren tree with its branches over the pedestrian crossing. They installed sponges that were soaked with green paint on both [...]
Tags: ambient advertising, ambient marketing, awareness raising campaign, China Environmental Protection Foundation, DDB China, environmental protection, GOOD, walking for a green environment
Posted in PinPoint, Reminder
applied domestic violence
May 15th, 2010 by lifeproof
TBWA/Istanbul has prepared a concsiousness raising campaign for Mor Çatı (Purple Roof), which is a shelter for women who have been subject to domestic violence and/or experienced similar problems. In this campaign they have used the public space to make the impact and see how violence has permeated into the Turkish male psyche. Here is [...]
Tags: ambient marketing, domestic violence, domestic violence against women, domestic violence against women in turkey, freedom, mor çatı, purple roof, TBWA, tbwa/istanbul, violence against women
Posted in PinPoint
polar bear on electric chair: activist stencils in poland
April 10th, 2010 by lifeproof
Social and environmental activism is on uptrend. There is a great growth in activist design, advertising, guerilla and ambient campaigns and such. I argued whether it is effective in raising consciousness before, as it turns out be a genre of creative design, but apparently has no effect on raising real consciousness that generates action. Here is another [...]
Tags: activist design, ambient marketing, augmented reality, environmental consciousness, global warming, Greenpeace, Group 66, guerilla marketing, Ogilvy, Ogilvy & Mather, Poland, polar bear, The Viral Factory, viral marketing, WWF
Posted in PinPoint, Reminder