Posts Tagged ‘activist design’
mocumentary: the majestic plastic bag
August 18th, 2010 by lifeproof
Heal the Bay is an NGO, which is dedicated to improve the condition of Santa Monica Bay that was treated like a dumpster of the region. They did it for those who simply wanted to swim, fish or surf safely in clean water. And they did it for the marine life that was suffering from [...]
Tags: Academy Award, activism, activism marketing, activist advertising, activist design, activist marketing, clean water act, environment, environment friendly, environmental activism, environmental consciousness, environmental hazards, environmental protection, environmentalism, Great Pacific Garbage Patch, Heal the Bay, jeremy irons, marketing activism, migration of a plastic bag, mocumentary, ngo, plastic bag
Posted in PinPoint, PoliTickles, Reminder
crisis: welcome the homeless back in
August 15th, 2010 by lifeproof
This new consciousness raising campaign, which is again about the homeless: the second greatest product (after unemployment) of the economic crisis, comes from Britain. CRISIS, which is an NGO that works for the homeless, commissioned the film. Jonathan Pearson has prepared an influential advertising film about the campaign, in which there is a man who enters [...]
Tags: activism, activism marketing, activist advertising, activist design, BBH, Brendan MacKey, Canon 5D, CRISIS, crisis.org.uk, Dean Woodhouse, economic crisis, economic recession, Finsbury Park, Help us welcome the homeless back in, homeless, homelessness, Hugo Bierschenk, Jonathan Pearson, marketing activism, ngo, social activism, Steam Media, The Inspiration Room, Touching the Void, viral marketing
Posted in Black Yogurt Chronicles
space monkey: where have you been?
May 4th, 2010 by lifeproof
Do you remember the space monkey that we have sent into the outer space years ago? Well, he is returning back to the earth… What do you think he will find after 67 years of absence? Here is the video of WWF prepared by Leo Burnett.
Tags: activist, activist advertising, activist design, activist marketing, environmental activism, Leo Burnett, space monkey, space monkey returns, WWF
Posted in PinPoint
polar bear on electric chair: activist stencils in poland
April 10th, 2010 by lifeproof
Social and environmental activism is on uptrend. There is a great growth in activist design, advertising, guerilla and ambient campaigns and such. I argued whether it is effective in raising consciousness before, as it turns out be a genre of creative design, but apparently has no effect on raising real consciousness that generates action. Here is another [...]
Tags: activist design, ambient marketing, augmented reality, environmental consciousness, global warming, Greenpeace, Group 66, guerilla marketing, Ogilvy, Ogilvy & Mather, Poland, polar bear, The Viral Factory, viral marketing, WWF
Posted in PinPoint, Reminder