Archive for November, 2010
new soldiers: innovative recruitment
November 20th, 2010 by lifeproof
Swedish Armed Forces launched an advertising campaign, which is prepared by DDB Stockholm, in order to attract more people to join the army. The campaign, in itself, is a pre-test for the potential applicants that contains a number of psychological, motivational and mental tests as well as psycho-motor tests before they can access the application [...]
Tags: DDB Stockholm, interactive recruiting, mental test, motivational test, multimedia campaign for recruiting soldiers, new methods of attracting people to join the army, psycho-motor test, psychological test, strategic innovation in armed forces recruitment policy, Swedish Armed Forces, test soldier/sailor
Posted in Strategy
social blindness: we be the sheep
November 15th, 2010 by lifeproof
Lost in our deep thoughts about work, interactive communication, politics, etc. in our daily life, we walk around in the city as if we are in a transcendental trip. Therefore, we generally do not recognize the ‘little things” around us in our social and urban environment. That makes me think of an invisible labyrinth that we roundabout [...]
Tags: Nien Lam, Nikolas Psaroudakis, Rune Madsen, Scott Wayne Indiana, social blindness, social experiment, social obedience
Posted in Black Yogurt Chronicles, Reminder
anxiety: interactive communication vacuums our lives
November 14th, 2010 by lifeproof
Smigly’s animation video, which is titled Noise, is a good depiction of our lives nowadays–and the enxiety that we feeel. At least, I feel. What do you think about the ubiquitous communication and the urge to keep yourself up to date each and every minute? The feeling of being left behind?
Tags: animation, animation video, interactive communication, keep, keeping up to date each minute, noise, smigly, social media, the feeling of being left behind
Posted in Reminder