walk for the trees
DDB China has designed an innovative advertising campaign for China Environmental Protection Foundation. This awareness raising campaign takes place on the pedestrian crossing. The advertisers prepared a very big banner, on which there is a barren tree with its branches over the pedestrian crossing. They installed sponges that were soaked with green paint on both sides of the street. Therefore, when the pedestrians cross the street, the paint comes off and the tree becomes greener.
Walk more for a greener natural environment. via GOOD
