Archive for May, 2010
aponia: blow up the boredom
May 28th, 2010 by lifeproof
Aponia is an upcoming design brand from Istanbul. They call themselves: the happiest local brand of Istanbul. Aponia has a very pretty store in the most popular neighborhood of Istanbul, Beyoğlu. Their store is located near Galatasaray Square in a historical Hazzopulo Passage. On the first floor of the store there are their products such [...]
Tags: Aponia, Aponia Gallery, Aponia Store, Beyoğlu, Blow Up the Boredom, Deniz Alpay, Fatih Dağlı, Galatasaray Square, Hazzopulo Passage, Istanbul, Melissa Mey, Milkyhead, Milkyhead Design Studio, United Atoms of Short Life
Posted in Black Yogurt Chronicles, PinPoint
walk for the trees
May 28th, 2010 by lifeproof
DDB China has designed an innovative advertising campaign for China Environmental Protection Foundation. This awareness raising campaign takes place on the pedestrian crossing. The advertisers prepared a very big banner, on which there is a barren tree with its branches over the pedestrian crossing. They installed sponges that were soaked with green paint on both [...]
Tags: ambient advertising, ambient marketing, awareness raising campaign, China Environmental Protection Foundation, DDB China, environmental protection, GOOD, walking for a green environment
Posted in PinPoint, Reminder
ozzy: the mummy screams
May 28th, 2010 by lifeproof
Ozzy Osbourne got it. Since he entered showbiz and did The Osbournes on MTV, Ozzy has been becoming more of a marketer than a fuck-all rockstar. He recently acted on Geico’s commercial and sang a ballad with that lizard. Now, he is making a guerilla marketing effort for his new album, Scream, which will be [...]
Tags: Geico, Madame Tussauds, mtv, New York, Osbourne, Ozzy, Ozzy Osbourne, rockstar, Scream, The Osbournes, times square
Posted in PinPoint
contagion effect: the worst job
May 19th, 2010 by lifeproof
I have received an email today from the creative director of Filadelfia Comunicacao, a local independent agency in Brazil regardin my The Worst Job in the World post. He has informed me that they did the project titled: The Worst Job in the World, beginning from June 2009 to find an intern for their agency and [...]
Tags: academia, accumulation of information, ad agency, advertisement, advertising, advertising agency, Brazilian ad agency, creative director, Filadelfia Comunicacao, internet, Lost, Numero 10, Pior Emprego do Mundo, piorempregodomundo, plagiarism, plagiarism in the academia, the movement on the internet, the worst job in the world
Posted in Black Yogurt Chronicles, PinPoint