b-cycle: bicycles to share

I have told you about the rise of culture of sharing with web 2.0 generation. With this influence companies (such as ZipCar and CrowdSpirit) and movements (such as CouchSurfing and BookCrossing) have emerged.
And I have asserted that the entrepreneur or concept designer of our age has to emphasize on a product–or an idea–in which maximum number of people can share minimum amount of products and each still pays full price for that one–or minimum amount of–product(s).
Here is the newest–and one of the best–example(s) of this phenomenon. B-cycle. Bicycles you can share.

