fairtrade: the big swap
is an organized social movement and market-based approach that aims to help producers in developing countries and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers.
Fair Trade’s strategic intent is to work with marginalized producers and workers in order to help them move towards economic self-sufficiency and stability. It also aims to allow them to become greater stakeholders in their own organizations, as well as play a wider role in international trade. Fair Trade proponents include a number of international development aid, social, religious and environmental organizations such as Christian Aid, SERRV International, Oxfam, Amnesty International, Catholic Relief Services, and Caritas International.
Here is their new video that was posted on YouTube about a month ago. It’s called The Big Swap. Here is their announcement about The Big Swap on their YouTube page:
For this year’s Fairtrade Fortnight we’re asking the nation to join us in The Big Swap. For two whole weeks we’ll be asking you to swap your usual stuff for Fairtrade stuff. Your usual bananas for Fairtrade bananas, your usual cotton socks for Fairtrade cotton socks, and your usual cuppa for a Fairtrade cuppa. This means that every time you go shopping, you can use your wallet to make a stand.
The Big Swap is the home of all things swap, a hub for all your swapping needs. It tells you how to get involved, what you can swap and most importantly, how to register them. Because we need lots of swaps made. One million and one in fact. Every swap will be proof that the people of the UK want producers in the developing world to get a fairer deal.
Join the revolution.
