Sea Water Beer
As you know, another important aspect of a brand and/or product is to have an interesting hit or story. This one has both–and none–BrewDog is a new beer brand, which claims to be nonconformist by making the beer and its bottle and its brewery process extraordinary.
First, let’s see their story:
Beer was never meant to be bland, tasteless and apathetic. At BrewDog we are setting the record straight. We are committed to making the highest quality beers with the finest fresh natural ingredients. Our beers are in no way commercial or mainstream. We do not merely aspire to the proclaimed heady heights of conformity through neutrality and blandness. We are unique and individual. A beacon of non-conformity in a increasingly monotone corporate desert. We are proud to be an intrepid David in a desperate ocean of insipid Goliaths. We are proud to be an alternative.
Second their interesting hit:
The Life and Times of a BrewDog Whisky Cask
- little acorn into a mighty oak tree, really long ago
- oak tree turned into a cask by a skilled human
- cask is then used to mature American Bourbon, releasing wonderful flavours from the oak
- cask then undertakes a perilous marine voyage across the Atlantic, narrowly escaping the clutches of storms, giant squid and pirates
- safely at the Scottish distillery it is used to mature the finest Whisky, adding depth and character to the flavours inculcated in the oak
- cask arrives at BrewDog where we fill it with our Imperial Stout. The ageing process infuses all the Whisky flavours and emblazons the casks journey deep into our smooth robust stout, resulting in an unrivalled taste adventure for the lucky human who gets their paws on the finished masterpiece.
The Paradox SmokeHead, the beer that is aged in an oak Scottish whisky cask that spends this period on voyage in the sea towards the brewery. That is to say, this whisky beer is aged, as it is a pirate beer, in the sea traveling.
Tataaa, here is your interesting, rad product. Now, the only thing is to buy it and say to your peers: look, I bought this beer, it tastes like shit, but it was aged in a Scottish whisky cask… you know where… in the sea on a ship that was going towards the brewery.
Hoooray!!
