new images for old figures
March 6th, 2010 by lifeproof
FinansBank of Turkey has launched an ad campaign for its new age investment opportunities. It is said in the video and in print that the time has changed, so are the economy. There is a new economy in the world today, therefore FinansBank has developed new investments.
Please ignore the information, as I do not want to market the bank and its products. But to make a greater impact, which they are successful at, they shave and hairdress Adam Smith, John Stuart Mill and Friedrich Engels both in print and on TV commercials.
That is creative and it generated both a great impact as well as a controversy. As you may imagine the controversy was from the Socialist and Communist side–I do not criticize them–since it is quite like the Muslims’ outrage to Danish press for caricaturizing Prophet Mohammad. But I may criticize them all for being so easily teased by such banality. They even started a blog.
Anyway, I was thinking of writing about this ad campaign for a long while, but somehow it slipped out of my mind each time. I could only find the Engels video. It is in Turkish, but I already summarized it for you. So you miss almost nothing in the voiceover. I would have written the credits, but we do not have that understanding in Turkey–yet. In short, there are no credits. I am working on it.
Tags: ad campaign, Adam Smith, advertisement, advertising, Communism, Danish cartoon crisis, FinansBank, Friedrich Engels, John Stuart Mill, marketing, prophet, Prophet Mohammad, socialism, Turkey
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the hitchhiker’s guide to satellites
March 5th, 2010 by lifeproof
This is Real Art, a creative company, is–as quoted in the Creative Review Magazine–one of the first significant companies to bridge the gap between design and advertising. A move that in today’s world of multi-platform campaigns and branded content seems long overdue.
These two videos (and there are more) will show you how correct thereof definition was, because they are indeed bridging the gap.
It is stated in Creative Review:
The films were made for Astra, the European satellite manufacturer not the reasonably priced car, and will be used both internally and to educate potential clients about what the company does.
There are seven films in total, covering everything (and indeed slightly more than) you might want to know about the operation of a satellite. Including sections on history, physics, control, launch, why we need satellites, business and the future.
Other than these, another personal reason for me–since it is expected from bloggers–to like the videos was: it made me feel like I was watching a great excerpt from The Hitchhiker’s Guide to the Galaxy. It is partly due to Johnny Ball’s voiceover, however it was Stephen Fry in the movie, but their tones were resembling. The visuals were indeed resembling. Maybe they were the ones who made the actual book in the movie, were they?
Tags: Creative Review Magazine, Johnny Ball, sattelites, Stephen Fry, The Hitchhiker's Guide to the Galaxy, This is Real Art, what are sattelites for, why do we need sattelites
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r.crumb’s book of genesis: exhibition
March 5th, 2010 by lifeproof
R. Crumb’s The Book of Genesis, which I issued here before, was published in October 2009. It must have made the desired effect on the readers and cultural spheres, therefore, it has been opened on March 4 at Chelsea’s David Zwirner.
Arrested Motion informs us:
For this show, Crumb will have drawings from his controversial comic version of the first book of the Old Testament, entitled “The Book of Genesis Illustrated by R. Crumb,” which after a half decade in the making was released late last year. This exhibition was previously at UCLA’s Hammer Museum.
So, if you are around in New York drop by to see the controversial illustrations of the infamous cartoonist R. Crumb on the walls of the gallery. It’s worth to see. Wouldn’t you like to view all Biblical characters as a comic strip. I would.
Tags: Arrested Motion, art, artist, Chelsea, Comic, comics, David Zwirner, exhibition, graphic artist, Hammer Museum, illustration, illustrator, New York, Old Testament, R. Crumb, The Book of Genesis, UCLA
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sam o’hare: miniaturized new york
March 5th, 2010 by lifeproof
Sam O’Hare, a director, photographer and visual effects artist from New York, released this miniaturistic video of New York City daily life just a few days ago. O’Hare is
currently represented for commercial directorial work through Aero Film, and examples of my commercial and film work can be found at www.oovfx.com.
Here you can find detailed information about the material and cameras that are used in shooting the film + an interview with O’Hare at Aero Film’s blog.
The original music is by Human, co-written by Rosi Golan and Alex Wong. The piece was created for and inspired by the film.
Tags: Aero Film, Alex Wong, Human, New York, oovfx, Rosi Golan, Sam O'Hare, vimeo
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